V.F. Corporation (VFC): A Bull Case Theory

Core Thesis - V.F. Corporation (VFC) is experiencing a significant growth trajectory, with 75% of its business showing growth this quarter, an increase from 65%-70% last quarter and 60% in 1Q26, indicating a broad-based recovery across multiple segments and geographies [3][6] Financial Performance - As of February 5th, VFC's share price was $20.10, with trailing and forward P/E ratios of 37.16 and 18.42 respectively [1] - The Americas region has shown particularly strong performance, noted as one of the best in over three years, with positive gross margin trends and an optimistic outlook for reaching or exceeding a long-term target of 55% [4] Direct-to-Consumer Channel - Growth in the direct-to-consumer (DTC) channel is highlighted as a key driver of consumer demand, providing a fast lever for scaling new products, especially through digital platforms [4][6] Brand Performance - Vans brand is stabilizing despite facing revenue headwinds, with expected declines in the mid-single digits for 4Q26, while global e-commerce growth marks the first increase in over four years [5] - Altra is being cultivated as a high-potential brand, with a revenue target of $1 billion, emphasizing a disciplined approach to debt and a focus on organic growth [6] Management Strategy - Management maintains a transparent guidance philosophy aimed at achieving the top end of revenue ranges, with a focus on robust DTC and digital execution [6] - The company has seen a stock price appreciation of approximately 72% since previous bullish coverage, reflecting improved revenue, EPS, gross margins, and debt reduction [7]