Tesla rival inspires Ford CEO Jim Farley's push for EV profitability

Core Insights - Sentiment towards Ford's Model e division has fluctuated significantly, culminating in a record sales month in 2025 due to the $7,500 EV tax credit expiring in September [1] Financial Performance - Ford's Model e division incurred a loss of $1.4 billion in Q3, contributing to a total loss of $3.6 billion for the year, primarily from first-generation EV products [2][3] - The company initially projected a loss of $5 billion for Model e in 2023, with actual losses exceeding expectations [3][7] Strategic Shifts - CEO Jim Farley aims to make Model e profitable by 2029, drawing inspiration from BYD's cost structure [4][5] - Ford is transitioning its EV strategy to focus on lower-priced models to enhance competitiveness [6][8] Market Context - EV sales in the U.S. reached a peak of 12% market share in the first three quarters of the year but dropped to 5% in Q4 [3] - Global EV sales figures indicate that China leads with 6.4 million units sold, followed by Europe with 2.2 million, and the U.S. with 1.2 million [10]