中国游戏出海收入攀升,武侠叙事助中国文化走向世界
Xin Lang Cai Jing·2026-02-07 16:41

Group 1 - The core viewpoint of the articles highlights the significant growth and cultural impact of Chinese games in the global market, with a projected revenue of $20.455 billion (approximately 144.026 billion RMB) by 2025, marking a 10.23% year-on-year increase and continuing a trend of exceeding 100 billion RMB for six consecutive years [1] - The success of Chinese games abroad is not just about product output but has evolved into cultural empowerment and system output, with major game companies actively participating in global competition and integrating Eastern cultural elements into gaming experiences [2] - The integration of traditional Chinese cultural themes, such as martial arts, into games is seen as a way to enhance cultural soft power and promote Chinese culture globally, with notable examples including the game "Jin Yong's Heroes" which has garnered significant attention and engagement [2][3] Group 2 - The gaming industry is leveraging the immersive and interactive nature of games to transform cultural storytelling from a passive experience to an engaging one, allowing players to actively participate in the narrative [3] - The concept of "cultural new three samples" is emerging, showcasing how Chinese culture is becoming a new trend globally, with the potential for storytelling to resonate with international audiences through universal themes of justice, courage, and integrity found in martial arts culture [3] - The competitive landscape of the cultural market necessitates systematic policy support for Chinese cultural products to ensure market advantages, as governments often provide substantial backing for their domestic cultural products in areas such as market access and intellectual property protection [4]