Core Insights - The article highlights the rapid emergence of chain brands from Henan, showcasing their ability to dominate the Chinese market in various sectors, particularly in food and beverage [4][5][9]. Group 1: Chain Brand Growth - Notable chain brands from Henan include Mixue Ice City, Guoquan Shihui, and Lucky Coffee, which have collectively contributed to the province's reputation for successful chain operations [5][6]. - Guoquan Shihui's new store model has shown significant performance, achieving an average daily revenue of over 10,000 yuan since its trial operation began in December 2025, with a peak daily revenue exceeding 40,000 yuan [5][8]. Group 2: Historical and Cultural Context - The success of Henan's chain brands is rooted in a long-standing commercial culture, characterized by principles such as integrity, balance of profit and ethics, and innovation [7][9]. - The competitive landscape in Henan has historically fostered a strong understanding of chain operations, with early examples of regional chain expansion dating back to the 1990s [8][9]. Group 3: Supply Chain and Operational Efficiency - A robust supply chain, including a well-developed logistics network and food processing industry, supports the scalability of Henan's chain brands [8][9]. - The competitive environment in Henan has led to a focus on cost control and operational efficiency, with the phrase "Henan cost, global standard" summarizing the region's competitive advantage [9][10]. Group 4: Challenges and Future Prospects - Despite the growth of many chain brands, some remain limited in scale due to management and operational challenges, indicating a need for improved capabilities as they grow [10]. - There are concerns regarding the lack of advanced processing capabilities and high-end talent, which may hinder the further development of Henan's brands [10].
从河南走向天南海北 这些连锁店有何秘籍
He Nan Ri Bao·2026-02-07 23:27