Ondo wants to rebuild prime brokerage on-chain — and perps are the first step

Core Insights - Ondo is positioning itself for significant growth in 2025, focusing on expanding its core businesses beyond asset issuance to include various services [1][3] - The company is currently a leading issuer in tokenized U.S. Treasuries, with over $2 billion in total value locked (TVL), and holds approximately 60% market share in tokenized stocks and ETFs, with a TVL of around $600 million [6] - Ondo's new platform, Ondo Perps, will allow tokenized stocks and ETFs to be used as collateral for perpetual futures, aiming to attract market makers and enhance liquidity [6] Market Context - Tokenization is still in its early stages, and revenue generation is not the primary focus for Ondo at this time [2] - Retail adoption of tokenized assets is already evident outside the U.S., indicating growing interest in these financial products [4] Future Ambitions - Ondo's long-term goal is to establish an on-chain prime brokerage service, which will integrate various asset classes into a single trading application [5][6] - The company is actively building scalable infrastructure to support this vision, prioritizing the development of "the pipes" before full monetization occurs [6] Strategic Partnerships - Ondo has formed partnerships with major financial institutions such as Mastercard and JPMorgan, enhancing its credibility and reach in the market [6] Market Dynamics - The current phase is described as a "land grab," with various financial entities competing to transition assets onto blockchain platforms [6] - Ondo's tokenized stocks platform has experienced consistent net inflows since its launch, indicating strong market demand [6]