奇瑞QQ回归!全新QQ3开启盲订
Nan Fang Du Shi Bao·2026-02-08 01:22

Core Insights - Chery's QQ brand officially returns after 23 years with the launch of the new QQ3, an AI-driven electric sedan, marking a significant move in 2026 [2] - The QQ brand, which sold over 1.54 million units globally by 2014, aims to redefine the compact car segment through electrification and smart technology [2] - The new QQ3 features the self-developed Falcon Intelligent Driving System, supporting L2+ level assisted driving and intelligent voice interaction, showcasing Chery's evolution in the smart vehicle sector [2] Group 1 - The new QQ3 is positioned as an AI smart electric sedan with a design philosophy of "Joyful Aesthetics," featuring customizable color options and unique configurations such as an electric front trunk and voiceprint replication [3] - The QQ brand introduces a virtual digital companion called "Emotion Sprite" to enhance user experience, alongside a co-creation plan allowing users to customize vehicle design elements [2][3] - The launch event included a blind booking initiative where a deposit of 99 yuan can be deducted from the purchase price of 999 yuan, offering early delivery privileges to participants [4]