看世界·跨境旅游新动向｜俄罗斯，亦“春运”

Core Viewpoint - The article highlights the increasing popularity of Hainan as a winter vacation destination for Russian tourists, driven by improved bilateral relations and the implementation of a visa-free policy between China and Russia [1][5][6]. Group 1: Tourism Trends - The first international flight from Russia to Sanya, Hainan, in 2026 marked the beginning of a significant influx of Russian tourists during the New Year holiday, indicating a unique "Spring Festival" travel trend [1]. - Hainan has become the preferred vacation spot for Russian tourists in 2026 due to its beautiful scenery, warm climate, and diverse travel experiences [2]. - The number of international flight bookings to Haikou during the Spring Festival has more than doubled year-on-year, with major sources of tourists coming from Russia, Singapore, and Australia [3]. Group 2: Tourist Experience - Russian tourists appreciate Hainan not only for its natural beauty and cuisine but also for its rich Chinese cultural experiences, including traditional Chinese medicine and unique local activities [3][4]. - The well-developed tourism infrastructure in Hainan, including international hotel chains and localized services, enhances the overall visitor experience [4]. - The presence of Russian language services and signage in Hainan has been positively received by tourists, making their stay more comfortable and accessible [4][5]. Group 3: Economic Impact - In 2025, Hainan welcomed over 500,000 Russian tourists, representing a year-on-year increase of over 120%, contributing significantly to the province's inbound tourism [5]. - The ongoing cultural and tourism exchanges between China and Russia, supported by the visa-free policy, are expected to continue fostering strong bilateral relations and increasing tourist numbers [5][6].