“广货行天下”春季行动食品专场促销活动启动

Core Viewpoint - The "Guangdong Goods Going Global" spring promotional event aims to boost local food enterprises through diverse marketing strategies, including offline displays and live streaming, enhancing consumer engagement and sales growth [3][5][6]. Group 1: Event Overview - The event was launched on February 7 in Guangzhou, featuring numerous high-quality food companies from Guangzhou, Foshan, Meizhou, and Macau, covering various product categories such as beverages, snacks, condiments, and festive foods [3][5]. - The integration of offline displays and online live streaming was highlighted as a key feature, with many companies setting up live streaming areas to showcase products and engage with consumers in real-time [6]. Group 2: Sales and Promotions - Many participating companies offered significant discounts and promotions, with some providing the largest discounts since 2025, including price reductions, gifts, and other incentives to attract consumers [6]. - For instance, the company Jianlibao reported that their online sales exceeded 10,000 yuan shortly after starting their live stream, indicating strong consumer interest and engagement [6]. Group 3: Industry Context and Government Support - Guangdong has established a robust food industry ecosystem, supported by emerging channels like live streaming and cross-border e-commerce, along with government policies aimed at enhancing industry development [7][8]. - The Guangdong Provincial Department of Industry and Information Technology stated that the food industry is projected to achieve nearly 900 billion yuan in revenue by 2025, reflecting a 20% increase from 2020 [7]. - The government is actively promoting the "Guangdong Food" brand and facilitating market expansion for local enterprises through initiatives like the "exhibition to promote sales" strategy [8].