“人聚在一起，热闹就来了” 一场沪郊“村晚”获得线上超十万人次参与

Core Viewpoint - The event "Have a New Year Called Fengxian" in Liyao Village showcases the vibrant rural culture and community engagement, reflecting the successful implementation of rural revitalization initiatives in the Fengxian District of Shanghai [1][3][4] Group 1: Event Highlights - The "village evening" attracted over 100,000 online participants and drew many visitors from across Shanghai, creating a lively atmosphere filled with traditional festivities [1] - The market featured 28 local specialty stalls, offering a variety of products including traditional rice cakes and new strawberry varieties, which were particularly popular among visitors [1][2] - The event included traditional performances such as dragon and lion dances, showcasing local cultural heritage and engaging the audience [2] Group 2: Community and Economic Impact - Liyao Village has transformed from an obscure village to a well-known "internet celebrity" destination due to the influx of diverse business models and market entities as part of rural revitalization efforts [3] - The village's infrastructure has been improved, with renovated homes and new businesses like cafes and artisan shops enhancing the local economy and community life [3] - The ongoing branding campaign "Have a New Year Called Fengxian" has built a strong community foundation and brand influence, contributing to the development of cultural tourism and rural commerce [3][4] Group 3: Future Initiatives - The Fengxian District plans to launch 91 new spring series activities during the upcoming Chinese New Year, aiming to provide a rich cultural experience for residents and visitors [4]