“马年限定”接连“出圈” 生肖玩具走俏新春市场

Group 1 - The article highlights the rising popularity of zodiac-themed toys, particularly those inspired by the Year of the Horse, as the Spring Festival approaches [1] - Sales data from the China Toy and Juvenile Products Association indicates a 9.7% year-on-year increase in sales of plush fabric toys on the Tmall platform, with nine best-selling items related to the Year of the Horse theme [1] - The total sales volume of these horse-themed toys has exceeded 140,000 units, showcasing strong consumer interest in creative and themed products for the holiday season [1]