靖江再添文旅新地标 “季家市”非遗美食市集红火开市

Core Viewpoint - The "Jijia City" intangible cultural heritage food market in Jingjiang was launched on February 7, 2023, as part of the "Year of the Horse" Spring Festival cultural tourism promotion, attracting over 5,000 visitors and establishing a new cultural and consumption landmark in the city [1][3]. Group 1: Event Overview - The "Jijia City" food market combines historical and cultural elements with local cuisine, transforming from a "food town" to a "cultural living room" [3]. - The market features traditional local foods such as "Lai Bao Cake" and "Huanghua Yinge Cake," along with popular specialties like "Shuangyu Meat Jerky" and "Hailing Spring Taizhou Morning Tea," enhancing the visitor experience [3]. Group 2: Activities and Engagement - The opening event included the release of a seasonal food menu and a "Guardian of Taste" ceremony to promote culinary heritage, introducing new food IPs and cultural products [5]. - Various activities such as lion dances, tea gatherings, and themed markets provided immersive experiences, showcasing the unique charm of the Southern Tang culture [5]. Group 3: Broader Cultural Promotion - The Spring Festival cultural tourism series in Jingjiang is themed "Year of the Horse" and includes four main segments aimed at enhancing consumer engagement and attracting visitors [6]. - Activities are designed to appeal to diverse demographics, featuring music festivals, traditional performances, and sports events to foster a vibrant community atmosphere [6].