上海马年“二次元”消费红火 场景创新演绎时尚中国年

Group 1 - The upcoming Chinese New Year is marked by various "two-dimensional" activities related to the Year of the Horse in Shanghai's landmark attractions and shopping districts [1][4] - Notable events include a New Year garden party featuring the globally recognized IP "My Little Pony" at the Oriental Pearl and a nearly 4-meter tall giant fondant "Heavenly Horse" at the Zhengda Plaza, showcasing a blend of traditional craftsmanship and modern aesthetics [1] Group 2 - The focus on "two-dimensional" IPs aims to enhance the related industry chain, creating new consumer scenarios that deeply integrate culture, commerce, and tourism, thus injecting new vitality into the New Year consumption market [4]