共建“爱你老己”背后的消费“新赛道”

Group 1 - The core concept of emotional consumption is becoming a significant driver of consumption upgrades in China, with the market expected to exceed 4.5 trillion yuan by 2029 [1] - The phrase "I love you, old self" has emerged as a new expression of self-care among young people, reflecting a shift in consumer behavior towards emotional value and diverse consumption experiences [2] - Emotional consumption is integrating into daily life, as evidenced by various activities such as pet interactions, traditional Chinese medicine consultations, and DIY crafts, indicating a growing trend of consumers willing to pay for emotional value [2] Group 2 - The transformation in consumer demand is prompting suppliers to create emotional resonance, leading to the rise of new brands and business models in the emotional consumption space [2] - Technological advancements, such as AR makeup trials and VR travel experiences, are expanding the scenarios for emotional consumption, contributing to economic development and labor market transformation [2] - Challenges such as impulsive buying, pricing confusion, and lack of service standards are emerging, necessitating stronger policy guidance and regulation to foster a healthy emotional consumption market [3] Group 3 - There is a need for companies to integrate practicality and emotional experiences into product design, fostering emotional connections through cultural narratives to sustain the emotional consumption trend [3] - Collaborative efforts are required to align with national strategies for consumption upgrades, ensuring a two-way interaction between demand and supply to maintain the vitality of emotional consumption [3]