春节AI拉新卷疯了!一个“千问新人”最高卖到18元
Di Yi Cai Jing·2026-02-08 08:14

Core Insights - The competition among AI applications during the Spring Festival is intensifying, with companies like Qianwen launching promotional campaigns to attract new users [1][4] - The practice of selling "AI newcomers" in bulk on platforms like Xianyu has emerged as a new business model, driven by incentives such as free meal vouchers [1][4] Group 1: Promotional Activities - Qianwen initiated a 30 billion yuan "Spring Festival Treat" campaign, offering new users a 25 yuan meal voucher for their first participation [1] - Users can earn additional vouchers by inviting new users, leading to a surge in demand for "Qianwen newcomers" on Xianyu [1][4] - The campaign saw over 10 million orders within 9 hours of launch, indicating strong user engagement [4] Group 2: Market Dynamics - The price of "Qianwen newcomers" has been increasing, with average transaction prices rising from 3-4 yuan to 4-6 yuan within two days, and some listings reaching up to 18 yuan [3][4] - There are also numerous listings priced at 0.01 yuan or 1 yuan, with reports of some sellers not delivering the promised services, highlighting potential consumer risks [4] - The competition among AI applications has led to fluctuating rankings in the Apple App Store, with Qianwen frequently occupying the top position [4]