CCTV4：2026 Gala culturel et touristique de Chine (spécial fête du printemps) à Yangjiang, Guangdong

Core Points - The 2026 China Cultural and Tourism Gala (Spring Festival Special) is a significant cultural event aimed at promoting tourism and cultural exchange during the Spring Festival in China, featuring nearly 20 hours of live broadcasting [1][2] Group 1: Event Overview - The event is a collaboration between the China Media Group and Yangjiang City, showcasing activities such as "Enjoy Guangdong," "Celebrate Chinese New Year in Guangdong," and "Visit Yangjiang during Chinese New Year" [2] - Representatives from 21 prefectural cities in Guangdong and 9 cities from 8 other provinces participated to promote their cultural tourism activities and unique resources related to the Spring Festival [2] Group 2: Exhibition and Activities - An offline exhibition area was established, featuring the "Guangdong Goods Fair" with thousands of Spring Festival products and the "National Cultural Tourism Showcase" promoting specialized items from various regions, available for online purchase during the livestream [3] - Traditional folk performances, including lion dances and Chaozhou-Shantou Yingge dances, along with exhibitions on intangible cultural heritage and creative cultural products, contributed to a festive atmosphere [3] Group 3: Interactive Engagement - Throughout the live broadcast, interactive gifts were distributed, including tickets to scenic spots and tourist packages, enhancing viewer engagement [4] - Yangjiang, the host city, offered virtual tours of Hailing Island, the Guangdong Maritime Silk Road Museum, and explorations of its intangible cultural heritage, promoting its identity as the "hometown of Chinese kites" and a "lacquer center" [4]