龙狮、乐高积木、光影秀，百年张园“活”了！海派新春游园会开启摩登年味

Core Viewpoint - The Zhangyuan Spring Festival Garden Party successfully integrates traditional culture with modern elements, creating an immersive cultural experience in a historical setting, thereby revitalizing the century-old Shikumen architecture and enhancing its role as a contemporary cultural venue [17]. Group 1: Event Highlights - The event features a dragon and lion dance led by national intangible cultural heritage inheritor Lu Dajie, showcasing traditional performances along Maoming North Road [6]. - The Shanghai National Orchestra performed classic pieces, enhancing the cultural atmosphere with traditional music [6]. - The "Running Horse Without Boundaries - Chinese Fashion Power Space" exhibition showcases works from emerging designers, merging contemporary fashion with historical architecture [8]. Group 2: Upcoming Attractions - From February 14 to March 8, the "East and West Spirit, V MUSE Collection and High-end Jewelry Limited Exhibition" will take place, highlighting the unique advantages of Zhangyuan's bonded warehouse [10]. - LEGO® will collaborate with Zhangyuan for a New Year event from February 15 to 23, featuring creative installations that reinterpret traditional Spring Festival symbols [10]. Group 3: Cultural and Commercial Integration - The event aims to transform cultural experiences into consumer engagement, with new stores opening during the festival, indicating strong commercial appeal [13]. - Zhangyuan is evolving into a lifestyle curation platform that blends international trends with local design, enhancing consumer vitality in the area [13]. Group 4: Membership and Thematic Routes - Zhangyuan is offering double points and gifts for members from February 7 to 23, along with local consumption vouchers to enhance visitor experience [15]. - Four thematic routes have been planned to guide visitors through various experiences, including shopping, family activities, and luxury selections [15].