Wix.com’s (WIX) Board Approves 2-Year $2 Billion Buyback Plan

Group 1 - Wix.com Ltd. has authorized a $2 billion securities buyback plan that will run for two years, allowing the company to repurchase its ordinary shares or convertible notes [1][3] - As of September 30, 2025, Wix's total liabilities and equity stood at $2.56 billion, indicating a significant financial position to support the buyback [1] - Ken Wong from Oppenheimer has expressed concerns regarding Wix's revenue growth and margin trajectory, leading to a reduction in the target price from $160 to $130 while maintaining an "Outperform" rating [2] Group 2 - Approximately 92% of analysts covering Wix have a "Buy" rating, with a median target price of $160, suggesting a potential upside of 84.25% [2] - Wix provides a creator-focused web development platform through a software-as-a-service model, offering various tools including site building, hosting, and AI-assisted website creation [2] - The company was founded in 2006 and is headquartered in Tel Aviv, Israel, highlighting its established presence in the tech industry [2]