好评中国丨共建“爱你老己”背后的消费“新赛道”

Core Insights - The article discusses the rise of emotional consumption in China, driven by the phrase "爱你老己," which reflects a new self-care expression among young people, and predicts that the emotional economy market will exceed 4.5 trillion yuan by 2029 [1][1][1] Group 1: Emotional Consumption Trends - Emotional consumption has become a significant force driving consumption upgrades, with young consumers shifting from traditional shopping to experiences centered around emotional value [1][1] - Various projects like "烦恼粉碎计划" and "颂钵音乐会" are being introduced in consumer spaces to facilitate emotional release [1][1] - The trend is evident in diverse areas such as pet shops, traditional Chinese medicine, and handmade crafts, indicating a growing willingness to pay for emotional value [1][1] Group 2: Market Dynamics - The transformation in consumer demand is prompting suppliers to create emotional resonance, as seen in the popularity of products like the LABUBU series from Pop Mart and YOYO from Miniso [1][1] - Technological advancements such as AR makeup trials, VR travel, and AI emotional companionship are expanding the landscape of emotional consumption [1][1] - Emotional consumption is fostering new brands, business models, and job opportunities, contributing to the transition of labor towards modern service industries [1][1] Group 3: Challenges and Recommendations - The industry faces challenges such as impulsive buying, pricing chaos, and lack of service standards, which hinder healthy development [1][1] - There is a need for stronger policy guidance and regulation to protect consumer rights and create a favorable consumption environment [1][1] - Companies should focus on integrating practicality and emotional experiences into product design, using cultural narratives to build emotional connections [1][1]