逛书店、集印章、写春联！呼和浩特书香年货节年味拉满

Group 1 - The event "Book Fragrance Accompanies You Through the New Year" is the sixth annual New Year goods festival held in three Xinhua bookstores in Hohhot, running from February 4 to February 14, blending cultural experiences with traditional New Year celebrations [1][7] - The festival features activities such as calligraphy demonstrations by intangible cultural heritage artists, where attendees can receive unique cultural New Year goods like spring couplets and the character "Fu" [3][7] - Interactive tasks for children include traditional customs quizzes and literary knowledge challenges, allowing them to collect themed stamps related to horse culture, enhancing the festive atmosphere [3][5] Group 2 - The bookstores offer discounts on various products, including books and cultural creative items, positioning themselves as a new choice for citizens to purchase New Year goods [3][5] - Daily surprise lottery draws are organized for customers who make purchases, adding an element of excitement to the shopping experience [5] - The festival aims to deeply integrate traditional culture with the New Year atmosphere, allowing readers to enjoy a unique cultural experience while shopping [7]