邮轮经济点亮春运 爱达邮轮迎来百万旅客

Core Insights - The cruise industry is experiencing a surge in demand during the Spring Festival, with the "Aida Magic City" cruise ship welcoming its one millionth passenger on February 8, 2024, indicating a strong recovery and interest in cruise travel [1][3] Group 1: Industry Trends - The total water passenger transport in Shanghai during the Spring Festival is expected to exceed 4.1 million, with a notable increase in demand for cruises and night tours [3] - The "Aida Magic City" cruise has served approximately 670,000 passengers since its commercial launch on January 1, 2024, highlighting its popularity [3] - The cruise is set to offer a themed voyage for the Year of the Horse starting February 16, 2024, with popular cabin types already sold out [3] Group 2: Company Developments - Aida Cruises plans to enhance its offerings with a focus on cultural experiences, launching the "Aida Service Year" in 2026 to integrate traditional, local, and trendy cultures into its services [3] - The company aims to operate over 80 voyages in 2026, primarily from Shanghai, and plans to deploy its services to Shenzhen by August 2024, expanding its reach to Southeast Asia [5] - The second domestically produced large cruise ship, "Aida Flower City," is over 90% complete and is scheduled for delivery by the end of 2026 [5]