山东优特农品新春直播季启动

Core Viewpoint - The launch of the Shandong Excellent Agricultural Products Spring Live Streaming Season aims to promote local agricultural products through digital platforms, enhancing brand visibility and consumer engagement [1][2]. Group 1: Event Overview - The event is guided by the Shandong Provincial Department of Agriculture and Rural Affairs and organized by Dazhong Newspaper Group and Lushang Group, with Shandong Qilu Agricultural Supermarket Technology Co., Ltd. as the executor [1]. - The theme of the event is "Taste of Qilu: Selecting Good Products," utilizing a digital live streaming matrix to connect high-quality agricultural resources across 16 cities in Shandong [1]. Group 2: Live Streaming Initiatives - The live streaming season will run throughout the Lunar New Year, featuring four major initiatives: 1. "Sixteen Cities to Taste" source live streaming with local leaders promoting their hometown products 2. A "Hit Product Development" plan to promote selected potential goods 3. A "Selected New Year Gifts" promotional campaign with online discounts 4. Professional host support for companies lacking e-commerce live streaming capabilities [1][2]. Group 3: Brand and Digital Development - "Qilu Agricultural Supermarket" serves as a key platform for gathering agricultural brands, enabling digital empowerment and open communication, with over 5,600 enterprises participating [2]. - The initiative focuses on digital upgrades to streamline the supply chain from farm to table, enhancing the competitiveness of Shandong's agricultural products [2].