冬奥东风劲 浙产体育用品出海逐浪

Group 1 - The 2026 Milan-Cortina Winter Olympics is expected to boost the Olympic economy and snow sports economy, leading to a surge in exports of sports goods from Zhejiang province, with an export value of 35.7 billion yuan in 2025, a year-on-year increase of 11.4% [2] - Various categories such as ice and snow equipment, professional training gear, and sports peripherals are experiencing strong demand, with Zhejiang companies leveraging technological innovation and quality control to expand overseas markets [2][3] - The Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a significant increase in exports of ski goggles, with a 41.1% year-on-year growth to 69 million yuan in 2025, and anticipates a 61.8% increase in orders for ski goggles in 2026 due to the Winter Olympics [3] Group 2 - The overall export of sports goods from Zhejiang is accelerating, with companies like Zhejiang Jinnais Sports Goods Co., Ltd. reporting a nearly 40% increase in exports to Italy, reaching 330 million yuan in 2025 [4] - Zhejiang Shanait Sportswear is capitalizing on the snow sports consumption trend by launching functional products and aims to deepen its presence in the European market through international exhibitions [4] - The Hangzhou Customs has implemented supportive measures to help companies seize export opportunities in the sports economy, including facilitating customs clearance and enhancing quality control for products like ski goggles and boards [6]