研之有理|在传承利用中守护非遗之美

Core Viewpoint - The recognition of China's "Hezhe Ethnic Imakan" as part of the UNESCO Intangible Cultural Heritage represents a significant achievement in the "living" protection of intangible cultural heritage, which is now integrated into modern life, stimulating new consumption dynamics [1] Group 1: Unique Advantages of Heilongjiang's Intangible Cultural Heritage - Heilongjiang has a rich accumulation of intangible cultural heritage, with 3 UNESCO projects, 42 national projects, and 536 provincial projects [2] - The region's intangible cultural heritage is characterized by its unique northern features, including Hezhe fish skin making and Oroqen birch bark crafting, reflecting local cultural traits [2] - Recent efforts have been made to enhance the protection of intangible cultural heritage, including the establishment of research and education bases and the recognition of various workshops [2] Group 2: Enhancing the Value of Intangible Cultural Heritage - Increased focus on training and intergenerational transmission of intangible cultural heritage, including support for young inheritors and the integration of intangible heritage into national education [3] - Innovation in the "inheritor + university + enterprise" model to foster collaboration and skill development among students in creative industries [3] Group 3: Stimulating Consumption Potential - Development of immersive experiences for intangible cultural heritage, targeting youth through interactive and engaging formats [4] - Exploration of "cultural tourism integration + cross-industry collaboration" to embed intangible heritage into the tourism chain, including themed tourism routes and partnerships with well-known brands [4] Group 4: Marketing Strategies - Establishment of a comprehensive marketing network that combines offline experiences with online promotion, including flagship experience stores and social media engagement [5] - Utilization of e-commerce and social media platforms for live streaming and showcasing cultural stories [5] Group 5: Intellectual Property Protection - Strengthening the systematic protection of intangible cultural heritage through improved legislation and support for inheritors [6] - Creation of a certification and traceability system for cultural products to enhance credibility and cultural value [6]