理论专刊|以创新驱动引领冰雪经济高质量发展

Core Viewpoint - The transformation of Heilongjiang's ice and snow economy is shifting from a "traffic-driven" model to an "innovation and brand-driven" model, aiming for high-quality development and establishing itself as a world-class ice and snow tourism destination [1][5]. Group 1: Strategic Development - Heilongjiang's ice and snow economic strategy during the 14th Five-Year Plan period focuses on establishing a benchmark position in the global ice and snow industry, moving away from a fragmented development model to a systematic and strategic approach [2]. - Harbin is positioned as a core engine with three strategic centers: a source of creativity and standards, an industrial and headquarters base, and an international dialogue platform [2]. Group 2: Thematic Industry Development - Four thematic industrial belts are being developed: 1. Central and Southern Belt focusing on ice and snow culture and urban fashion [3]. 2. Eastern Belt emphasizing unique ice and snow cultural experiences [3]. 3. Northern Belt dedicated to ecological ice and snow experiences [3]. 4. Western Belt integrating ice and snow sports with wellness tourism [3]. Group 3: Infrastructure and Technology - The construction of a smart and interconnected transportation network is prioritized, utilizing 5G and IoT technologies to enhance the travel experience [4]. - The focus is on promoting green energy in ice and snow venues and transportation, aiming to create a low-carbon ice and snow economy demonstration area [4]. Group 4: Innovation and Talent Development - The emphasis is on innovation-driven production capabilities in the ice and snow sector, with a focus on high-end equipment and technology breakthroughs [5]. - A global talent recruitment initiative is being implemented to attract top professionals in strategic planning, product management, and international marketing for the ice and snow industry [6]. Group 5: Service Quality and Soft Power - Enhancing service quality in ice and snow tourism is crucial for building a competitive advantage, with initiatives to create a comprehensive smart tourism service platform [7]. - The goal is to establish a user-friendly environment that caters to all demographics, promoting a shared experience in the ice and snow tourism sector [7]. Group 6: Open Development and Collaboration - Heilongjiang's ice and snow economy aims for a higher level of open development, becoming a strategic hub connecting domestic and international markets [8]. - Collaborative efforts with neighboring provinces are being made to enhance regional branding and competitiveness while avoiding homogenization [8]. - Active participation in international cooperation and hosting global ice and snow industry summits is encouraged to transition from a follower to a contributor in international standards [8].