He Nan Ri Bao·2026-02-08 23:21Core Insights - The article highlights the explosive popularity of Luoyang's Tang Sancai cultural products, particularly during the Year of the Horse, showcasing successful collaborations with brands like Mixue Ice City and Wangwang Group, which reflect a deep integration of traditional cultural IP with modern commercial logic [4][5][10] - The success of these cultural products indicates a new path for Luoyang's cultural tourism economy, leveraging cultural creativity to drive consumption upgrades and establish new growth points in cultural tourism integration [4][10] Group 1: Product and Market Dynamics - The "Mashang Xue Wang" and "Mashang Wang" products have sold out immediately upon release, with long queues at stores, indicating strong market demand [4][5] - The collaboration between high-profile brands and traditional artisans has resulted in products that resonate with younger consumers, leading to a dual breakthrough in market acceptance and brand reputation [5][6] - The cross-industry collaborations have evolved from "cultural empowerment" to a "mutual empowerment" model, enhancing the market penetration of both national consumer brands and Luoyang's unique cultural heritage [6] Group 2: Cultural and Historical Context - The article addresses misconceptions about Tang Sancai, clarifying that while some pieces were historically burial items, many were also used in daily life, thus broadening their appeal [7] - Luoyang is recognized as the birthplace and contemporary center for Tang Sancai culture, with ongoing efforts to protect and promote this heritage through new regulations and innovative product development [8] Group 3: Consumer Behavior and Trends - The rise of "emotional consumption" among young consumers is driving the popularity of Luoyang's cultural products, as they seek items that offer cultural significance and emotional resonance [9][10] - The successful integration of cultural design with consumer needs has become a key link between traditional craftsmanship and modern market demands, exemplified by products inspired by local heritage [9] Group 4: Economic Impact - The surge in sales of Tang Sancai products is contributing to a broader increase in Luoyang's cultural tourism consumption, benefiting related sectors such as dining, accommodation, and tourism [10] - The article emphasizes that the rise of emotional consumption not only boosts product sales but also enhances the overall cultural tourism experience in Luoyang, creating a closed-loop consumption model [10]