冰雪经济破圈3.6亿人次创收4500亿 雪人集团深耕装备制造赛道硬核领跑

Industry Overview - The Chinese ice and snow economy is entering a new phase, projected to exceed 1 trillion yuan by 2025, driven by policy and consumer demand [1][2] - The industry has grown from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with a target of 1.5 trillion yuan by 2030 [2][3] - Ice and snow tourism is expected to attract 360 million visitors and generate 450 billion yuan in revenue during the 2025-2026 winter season [1][2] Market Dynamics - The ice and snow economy is evolving into a comprehensive industry that transcends seasonal and regional limitations, with over 14,000 related enterprises in China, marking an 11% year-on-year increase [2][3] - The demand for diverse ice and snow experiences is expanding, moving beyond traditional skiing to include activities like snow appreciation and off-season sightseeing [2][3] Policy Support - The Chinese government has issued guidelines aiming for a total ice and snow economy scale of 1.2 trillion yuan by 2027, focusing on improving facilities, promoting sports, and enhancing competitive strength [3] - Regional enterprises are adopting differentiated strategies, with northern companies leveraging natural resources and southern companies innovating in product offerings [3] Company Spotlight: Xue Ren Group - Xue Ren Group is a leading player in the ice and snow equipment manufacturing sector, recognized for its technological expertise and dual focus on core business growth and new energy sectors [4][5] - The company has supplied critical systems for major events like the Beijing Winter Olympics and is actively involved in developing ice and snow facilities across China [5] - Xue Ren Group's revenue for the first three quarters of 2025 reached 1.631 billion yuan, a 24.26% increase year-on-year, with a net profit of 39.17 million yuan, up 16.63% [5] Technological Innovation - The company has recently patented a new screw compressor technology that optimizes space requirements, applicable not only in ice and snow equipment but also in cold chain logistics and industrial refrigeration [5][6] - Xue Ren Group's strategic positioning in the emerging controlled nuclear fusion and hydrogen fuel cell markets is expected to enhance its growth potential [6] Future Outlook - The ice and snow economy is at a critical transformation stage, with a focus on overcoming seasonal limitations and achieving year-round engagement [3][6] - Industry experts emphasize the need for technological advancements, cultural branding, and tapping into the broader consumer market to drive future growth [3][6]