Core Viewpoint - Sichuan has emerged as a leading destination for ice and snow tourism in southern China, leveraging its unique geographical and climatic advantages to attract visitors and create a differentiated experience in the winter sports market [4][6]. Group 1: Geographic and Climatic Advantages - Sichuan's suitable altitude and temperature, along with beautiful scenery, make it an attractive location for skiing, allowing for a comfortable experience even in winter [5][7]. - The average annual visitor flow to ski resorts in Sichuan is 380,000, ranking second in the country for the 2024-2025 snow season [6]. Group 2: Accessibility and Infrastructure - Most ski resorts in Sichuan are conveniently located within a 270-kilometer radius from urban centers, making them easily accessible for day trips [7][8]. - The majority of ski resort tickets include rental fees for equipment and shoes, with free lessons provided for first-time visitors [7][8]. Group 3: Unique Offerings and Experience - Skiing combined with hot spring experiences has become a standard offering in Sichuan, enhancing the overall visitor experience [8]. - The integration of cultural elements, such as "ice and snow + culture," "ice and snow + research," and "ice and snow + folklore," is being utilized to attract and retain visitors [9]. Group 4: Future Development and Opportunities - There is significant potential for hardware expansion and software enhancement in Sichuan's ski resorts, particularly through the adoption of smart technologies and digital solutions [9]. - The development of year-round activities, such as mountain sports and cultural festivals, is being pursued to transition ski resorts from seasonal to year-round operations [9].
2024—2025冰雪季，滑雪场场均客流居全国第二位 四川凭啥创造“冰雪奇迹”？
Si Chuan Ri Bao·2026-02-09 00:23