擦亮“吴优”消费品牌

Core Insights - Suzhou has achieved significant milestones in consumer rights protection and satisfaction, with over 125,000 merchants participating in the "no-reason return" policy, and a total retail sales of social consumer goods reaching 909.22 billion yuan in 2025, reflecting a 2.0% year-on-year growth [1] Group 1: Consumer Rights and Satisfaction - The 12315 platform in Suzhou has helped consumers recover economic losses amounting to 41.73 million yuan [1] - Suzhou has been recognized for its consumer satisfaction efforts, winning the "Four Years Three Crowns" award in the China Consumer Association's satisfaction assessment [1] - The city has implemented innovative practices such as the "one area, one brand" initiative and the "eight ones" work method to enhance the consumer environment, receiving multi-level recognition [1] Group 2: Collaborative Governance - Suzhou has established a collaborative governance framework for consumer rights protection, integrating various departments and stakeholders to enhance consumer satisfaction [2] - The city has developed a three-year action plan for optimizing the consumer environment, detailing timelines and responsibilities to ensure effective implementation [2] - A multi-faceted governance model has been created, involving government leadership, social collaboration, and public participation to strengthen consumer confidence [2] Group 3: Innovation and Experience Enhancement - The "eight ones" work method has been applied to improve consumer experience in key commercial areas, leading to a 12.16% year-on-year decrease in complaints [4] - Suzhou has launched various consumer-friendly initiatives, including the "Su New Consumption: Warm Winter Shopping Season" and "Double 12 Shopping Carnival," generating economic benefits of 250 million yuan [5] - The city has focused on quality improvement and brand cultivation, with 205 products receiving "Jiangsu Quality" certification, supporting consumption upgrades [4] Group 4: Comprehensive Protection and Regulation - Suzhou has pioneered the "no-reason return" policy, with over 127 service stations and 94 storage points established, facilitating 226,500 returns worth approximately 94.45 million yuan [6] - The city has improved the 12315 complaint handling mechanism, achieving a mediation success rate 4.09% higher than the national average [6] - Regulatory measures have been enhanced through the use of "Internet + AI" for food safety, ensuring comprehensive oversight across various sectors [7][8]