智通财经网·2026-02-09 01:12Core Viewpoint - Kuaishou (01024) has announced a collaboration with China Central Television (CCTV) for the 2026 Spring Festival Gala, enhancing its content offerings and user engagement during the festive season [1] Group 1: Collaboration Details - Kuaishou will allow users to search for "Spring Festival Gala" to pre-book the live broadcast of the 2026 CCTV Spring Festival Gala [1] - The platform will present the entire content of the 2026 CCTV Spring Festival Gala through various formats including live streaming, on-demand, and short videos [1] - Kuaishou will also support the playback of past Spring Festival Gala programs, catering to the diverse viewing needs of global Chinese audiences [1] Group 2: User Engagement Activities - During the Spring Festival period, Kuaishou will launch interactive red envelope activities, where users can shake their devices to receive red envelopes [1] - On New Year's Eve, Kuaishou will host a full-day "red envelope rain" event to enhance the festive experience for users [1]