Chan Ye Xin Xi Wang·2026-02-09 01:27Core Insights - The community fresh food retail sector is a crucial consumer category for daily meals, characterized by high-frequency demand and stable repurchase rates, demonstrating resilience against economic cycles [1][4] - The market size of China's community fresh food retail industry is projected to reach 1,903.9 billion yuan by 2025, with a year-on-year growth of 11.2% [1][4] - The shift in consumer preferences towards convenience, freshness, and immediacy is driving the transition from traditional markets to community stores, front warehouses, and group buying [1][4] Overview - Community fresh food retail targets residents within 1-3 km, utilizing both offline stores and online channels to meet immediate consumption needs [2] - The retail format includes community fresh stores, front warehouses, community group buying, O2O integration stores, and non-chain family-run shops [2] Development History - The evolution of China's community fresh food retail can be divided into four stages: initial phase, exploratory growth, explosive expansion, and ecological transformation [4] - Since 2021, the industry has shifted focus from scale expansion to profitability, with a move towards composite business models integrating store, home delivery, and self-pickup [4] Current Development - The community fresh food retail sector is a key flow foundation for community commerce, with a significant shift towards near-field retail formats [4] - By 2025, online fresh product retail is expected to account for approximately 20.1% of the market, while offline chain and non-chain products will represent 38.3% and 41.6%, respectively [1][4] Competitive Landscape - The community fresh food retail market is highly fragmented, with a low concentration level; the CR5 in the chain sector is only 7.3% [10] - Major players include companies like Guangzhou Qian Dama Agricultural Products Co., Ltd. and Shenzhen Baiguoyuan Industrial Group, which focus on fresh product quality and consumer convenience [10][11] Future Trends - The integration of community, social interaction, and instant retail will enhance the consumer experience, transforming community stores into service hubs [12] - Supply chain optimization will become a competitive barrier, focusing on direct sourcing and improved cold chain logistics [13] - Digital technology will reshape operations and customer acquisition, moving from a traffic-driven approach to a relationship-driven model [14]