东莞万江：培育“烟火气+潮流感”消费新业态新场景

Core Viewpoint - The opening of the Dongguan Metro Line 1 has significantly increased foot traffic in the Wanjiang area, with a nearly 30% month-on-month growth in three major commercial districts. The establishment of the first city-level outlet in Dongguan has introduced 72 new stores, enhancing consumer experiences with a blend of traditional and trendy shopping environments [2][7]. Economic Development Initiatives - The Wanjiang Street Committee is committed to expanding domestic demand and optimizing supply, focusing on the "Hundred-Thousand-Ten Thousand Project" to stimulate economic growth and improve living standards [4][5]. - In 2025, Wanjiang achieved initial success in the "Hundred-Thousand-Ten Thousand Project," enhancing safety and living conditions while promoting diverse consumption scenarios, including the opening of the Dragon Bay Outlet and the introduction of 31 new retail and dining enterprises [4][5]. Consumer Trends and New Business Models - The opening of the Dragon Bay Outlet has attracted 72 new stores and has been pivotal in creating a vibrant shopping atmosphere. The area has also seen the introduction of e-commerce platforms, contributing to the growth of local businesses [4][5]. - The local government is focusing on developing new consumption scenarios, particularly in the areas of family entertainment and esports, with plans for the Dragon Bay Seasonal Theme Park and esports events to attract more visitors [9][10]. Urban Development and Infrastructure - The government is prioritizing urban development through comprehensive land use planning and the enhancement of key urban areas, including the Dragon Bay core area and the renovation of old neighborhoods [10][11]. - Efforts are being made to improve public amenities, including the construction of new community facilities and the establishment of a "15-minute convenience living circle" in typical communities [11]. Social Welfare and Safety - The local government is dedicated to ensuring public safety and enhancing social welfare by increasing the availability of educational resources, promoting family-friendly policies, and improving transportation infrastructure [11][12].