Xin Lang Cai Jing·2026-02-09 01:43Core Insights - The Chinese white liquor market is experiencing a price increase, with the average retail price of the top ten products reaching 9,221 yuan, marking a rise of 29 yuan since the previous day, the highest since December 27, 2025 [1] - The market shows a divergence in performance, with leading brands seeing price increases while mid-tier products experience slight declines [1] Price Movements - Six of the top ten products saw price increases, with Yanghe Dream Blue M6+ leading the market with a rise of 13 yuan per bottle, followed by Gujing Gong 20 with an increase of 12 yuan [1] - Other notable increases include Guojiao 1573 and Boutique Moutai, both up by 7 yuan, and Feitian Moutai, which rose by 5 yuan, achieving a one-month high [1] - Conversely, Qinghua Lang dropped by 10 yuan, Xijiu Junpin fell by 7 yuan, and Shuijing Jianan Spring saw a minor decrease of 1 yuan, while Qinghua Fen 20 remained stable [1] Market Dynamics - A recent survey indicated a 10%-20% decline in overall white liquor sales across the country, with significant regional variations; Shandong and Anhui saw declines of around 20%, while Henan and Sichuan experienced a 10% drop [3] - Despite the overall decline, over 30% of distributors reported stable or even growing performance, highlighting a significant market segmentation [3] - Premium products like Feitian Moutai are performing well, with some distributors reporting over a 40% increase in sales volume year-on-year [3] - The price dynamics show a clear bifurcation, with high-end products benefiting from gifting and banquet demands, while mid-range products face challenges due to economic conditions and competition [3]