Jin Tou Wang·2026-02-09 02:33Core Insights - Haier Smart Home's Candy three-tub washing machine won the "Best Product of the Year" award in France, marking the first recognition for the washing machine industry in five years and demonstrating the company's commitment to global expansion and high-end strategy [1][2] Group 1: Award Significance - The award is considered a prestigious recognition in the consumer sector in France, with a brand awareness exceeding 95% among consumers [1] - The award process involves over 15,000 consumer participants and is supervised by Deloitte, making it a significant indicator in the European consumer market [1] Group 2: Product Features - The washing machine features a unique capacity combination of "10kg large tub + dual 1kg small tubs," allowing for separate washing of different types of clothing, addressing health concerns of young families in France [2] - The product achieves an energy efficiency rating of A-35%, saving 35% more electricity than the local highest energy-saving standards [2] - It includes an "accelerated wash" function to cater to the fast-paced lifestyle of European households [2] Group 3: Strategic Implications - The award reflects the long-term effectiveness of Haier's high-end strategy, showcasing the successful integration of global R&D with local consumer preferences [2] - The washing machine is priced at €999 in the French market, with a price index exceeding 240, indicating strong competitiveness in the high-end market [2] - Haier aims to enhance global innovation capabilities and deepen high-end market penetration by integrating global R&D with local needs [2]