太平洋证券：春节期间传媒行业曝光度提升 关注影视、游戏、AI进展

Group 1: Film Industry - The Spring Festival period will feature 8 films across various genres, including comedy, crime, fantasy, martial arts, animation, and documentary, with a total of 1.29 million pre-release views, surpassing the 1.15 million and 0.95 million views from 2023 and 2024 respectively [1][2] - The film "The Silent Awakening" leads in pre-release interest with 780,000 views, followed by "Fast Life 3" and "The Bounty Hunter" [1] - The Central Radio and Television General Station will release the Spring Festival Gala mascot "Qiji Chicheng," with plans for a multi-platform digital asset distribution during the gala [1] Group 2: Gaming Industry - The game "Yihuan" is set to launch on May 15, with a high anticipation score of 9.0 on TapTap, indicating strong interest [2] - Several social games will host Spring Festival events, including "Supernatural Action Group" and "Duck Duck Goose," which are expected to enhance user engagement and increase daily active users (DAU) [2] Group 3: AI Industry - Multiple large models, including Alibaba's Qwen 3.5 and Baidu's models, are expected to be released around the Spring Festival, indicating a period of intensive iteration in the domestic AI sector [3] - Major internet companies are leveraging high user activity during the Spring Festival to accelerate AI commercialization, with significant cash giveaways planned [3] - Anthropic has launched the Cowork AI Agent for knowledge workers and introduced 11 industry-specific plugins, expanding its capabilities into general office tasks [4] Group 4: Investment Opportunities - Suggested companies to watch in the film sector include Bona Film Group [4] - In the gaming sector, companies such as Kying Network, Giant Network, and G-bits are highlighted as potential investment opportunities [4]