二十年坚守“农业梦” 让乡亲过上好光景

Core Viewpoint - The article highlights the journey of Yang Ruitian, chairman of Puyang Wanfeng Agricultural Development Group, who has successfully transformed the agricultural landscape in Puyang City through innovative practices and community engagement, leading to significant economic benefits for local farmers and the expansion of agricultural products into international markets [3][8]. Group 1: Company Development - Puyang Wanfeng Agricultural Development Group started from a small operation, initially leasing 120 acres of land, and has grown to become a comprehensive enterprise integrating specialty planting, breeding, organic fertilizer research, agricultural product processing, and agricultural technology training [8]. - The company has developed a model of "company + cooperative + farmers + base," which effectively integrates small farmers into the modern agricultural development system, enhancing their productivity and market access [5][6]. - The establishment of the Puyang Ecological Agricultural Products Development Association, with 128 member units, has facilitated research, demonstration, and practical activities in ecological agriculture, marking a significant shift from individual entrepreneurship to collective economic development [5][6]. Group 2: Agricultural Practices and Innovations - The implementation of order agriculture has addressed traditional farmers' concerns regarding crop selection, technical support, and market access, thereby improving the overall quality and marketability of agricultural products [6]. - The association provides comprehensive services from seed selection to planting and sales, which has increased the bargaining power of member units and contributed to the sustainable development of ecological agriculture in Puyang [6][8]. - Yang Ruitian has promoted collaboration with research institutions to develop organic fertilizers suitable for local soil, further enhancing the competitiveness of agricultural products [6]. Group 3: Market Expansion and Future Goals - The company has successfully expanded its market reach, with products such as strawberries, taro, peppers, and cucumbers being sold in major cities like Beijing and Guangzhou, as well as entering Southeast Asian markets through cross-border e-commerce [6][8]. - Yang Ruitian aims to integrate resources to create a cold chain technology park for prepared dishes, expanding the coverage of order agriculture and involving more farmers in the industry chain [7][8]. - The vision includes not only enhancing the economic status of individual farmers but also ensuring collective prosperity within the community, emphasizing the importance of shared development in rural revitalization [7][8].