菏泽：打造多元化消费新生态

Core Viewpoint - The city of Heze is actively implementing measures to boost consumption, achieving significant growth in retail sales and planning further initiatives to enhance consumer engagement and economic development [3][4]. Group 1: Consumption Growth and Achievements - In the past year, Heze's retail sales reached 258.6 billion yuan, with a year-on-year growth of 5.6%, surpassing national and provincial averages by 1.9 and 0.5 percentage points respectively [3]. - The city organized over 720 promotional activities across various sectors, attracting more than 30 million visitors and involving over 41,000 participating businesses [3]. - The "Hui Xiang Heze" consumption brand has gained recognition and influence, supported by over 1.2 billion yuan in subsidies benefiting 800,000 consumers, which stimulated an additional 8.4 billion yuan in consumption [3]. Group 2: Future Plans and Strategies - Heze plans to host over 800 promotional activities in 2026, ensuring continuous engagement throughout the year with seasonal themes [4]. - The city aims to collaborate with well-known domestic IPs to attract tourists through large-scale events such as music festivals and sports events, enhancing the city's appeal [4]. - The goal is to achieve retail sales growth that exceeds the provincial average, contributing to high-quality economic development [4]. Group 3: Policy and Action Initiatives - The city is focusing on implementing ten key actions to boost consumption, emphasizing a collaborative approach across various sectors including health, agriculture, and housing [5]. - The "old-for-new" policy is being expanded, with a focus on automobiles and home appliances, to stimulate market demand and enhance consumer experience [5]. - New consumption models are being developed, including pet economy and silver economy, to cater to diverse consumer needs [6]. Group 4: Integrated Support and Activities - The government is enhancing policy support for various sectors, including automotive and home appliance upgrades, to improve consumer satisfaction and safety [7]. - Major promotional activities are planned around key holidays, with over 70 events already initiated for the Spring Festival, covering various sectors such as food and tourism [7]. - Financial support measures are being coordinated to promote consumption, including the issuance of vouchers and collaboration with financial institutions [8].