Xin Lang Cai Jing·2026-02-09 03:33Group 1 - Kuaishou has announced a partnership with China Central Television (CCTV) for the 2026 Spring Festival Gala, joining Douyin and Bilibili in competing for viewership [1][2] - Users can search for "Spring Festival Gala" on Kuaishou to reserve a live stream of the event, which will be presented through live broadcasts, on-demand videos, and short clips [1][2] - During the Spring Festival, Kuaishou will also launch interactive red envelope activities, allowing users to shake their devices to receive red envelopes [1][2] Group 2 - Douyin and Bilibili have already secured exclusive partnerships for the 2026 Spring Festival Gala, with Douyin as the exclusive partner for the new media "Vertical Screen Viewing" and Bilibili as the exclusive bullet screen video platform [1][2] - The collaboration for the 2026 Spring Festival Gala includes a diverse range of players, such as AI technology companies like Yushutech and Volcano Engine, as well as traditional liquor brands like Wuliangye, Yanghe, and Langjiu, all vying for a share of the significant viewership [1][2]