智己2025年卖车8.1万辆连续三年未达标

Core Viewpoint - Liu Tao, co-CEO of Zhiji Auto, publicly apologized to Tesla for previous comments regarding a traffic accident, which were later proven incorrect [2][3][6] Group 1: Company Image and Leadership - Liu Tao's repeated public apologies reflect negatively on the company's image and indicate issues with marketing strategy and product quality control [7] - The company has faced multiple incidents requiring public apologies from Liu Tao, including traffic violations during a promotional event and product quality issues [7] Group 2: Sales Performance - In 2025, Zhiji Auto's sales reached 81,000 units, a year-on-year increase of 23.68%, but only 81% of the sales target was achieved, marking the third consecutive year of underperformance [12] - In January 2026, the company sold 4,647 vehicles, a 65.96% year-on-year increase, but a significant month-on-month decline of approximately 61% compared to December 2025 [12] - The company aims for a sales target of 450,000 units in 2023, with a long-term goal of 200,000 to 300,000 units by 2025 [9][10] Group 3: Market Expansion - Zhiji Auto is expanding its market presence in the Middle East and North Africa, with plans to achieve comprehensive coverage of the entire Middle Eastern market by the end of 2026 [13]