Xin Lang Cai Jing·2026-02-09 04:00Core Insights - The 2026 Restaurant Old Brand Innovation Exchange Conference was held in Beijing, revealing significant advancements in the online presence of traditional dining brands [1][2] - There is a notable increase in the appeal of old brands to younger consumers, with search volume on Meituan and Dianping increasing nearly 9 times and order volume growing by 34% over the past year [1][2] - The annual compound growth rate of transaction value for these brands remains stable at over 27%, with consumers aged 35 and below accounting for 48.5% of the customer base [1][2] Transformation Paths - The transformation of old brands is occurring through three main pathways: 1. Omnichannel integration, exemplified by Ziguangyuan's collaboration with Meituan, which has led to a 7-fold increase in annual sales of its yogurt product [1][2] 2. Monetization of cultural value, as demonstrated by Quanjude's "Sky Four Courtyards" concept, which has increased average transaction value by 25% and repurchase rate by 18% [1][2] 3. Accelerated digital transformation, with AI tools becoming essential for operational efficiency; Meituan's AI dining assistant "Smart Manager" has assisted over 1.5 million users in making reservations [1][2]