Sou Hu Wang·2026-02-09 05:16Core Insights - The article highlights the rise of JD self-pickup as a smarter, more cost-effective, and autonomous consumption method among urban white-collar workers and young people, redefining the value of a good meal [1][8] Consumer Perspective - JD self-pickup offers consumers a superior experience and higher cost-effectiveness, allowing them to enjoy meals at optimal temperatures and quality, which is difficult to achieve with traditional delivery methods [3][6] - The model provides consumers with greater control over their time, enabling them to order meals in advance and pick them up at their convenience, thus avoiding the uncertainties associated with food delivery [3][5] Merchant Perspective - For restaurant merchants, JD self-pickup represents a significant operational innovation, reducing delivery pressure and related costs while enhancing meal preparation efficiency and ingredient turnover [5][6] - The integration of self-pickup has led to a notable decrease in food waste, with merchants reporting increased profits per order due to savings on delivery costs [5][6] Market Trends - Data indicates that restaurants utilizing JD self-pickup have experienced substantial growth in order volume, reflecting an upgrade in consumer experience [6] - The future of dining consumption is shifting from mere convenience to a focus on quality experience, with JD self-pickup poised to meet the evolving demands for both efficiency and quality [8]