Huan Qiu Wang·2026-02-09 05:56Core Viewpoint - Kuaishou has partnered with China Central Television (CCTV) for the 2026 Spring Festival Gala, allowing users to reserve the live broadcast in advance, enhancing the festive experience [1][3]. Group 1: Partnership and Content Delivery - Kuaishou will present the entire content of the 2026 CCTV Spring Festival Gala through various formats including live streaming, on-demand, and short videos, enabling users to revisit classic performances from previous years [3][9]. - In addition to the CCTV gala, Kuaishou will also feature content from over 20 regional Spring Festival galas, creating a diverse and vibrant representation of the Chinese New Year celebrations [3][9]. Group 2: User Engagement and Interactive Features - From February 4 to 23, Kuaishou will offer users the chance to participate in interactive activities such as shaking their devices to receive red envelopes, with a total cash prize of 88 yuan available upon completing all tasks [9]. - On February 15, during the live broadcast of the Liaoning Spring Festival Gala, users can participate in a special red envelope rain event, with the potential to win up to 10,000 yuan [9]. - On New Year's Eve, Kuaishou will host an all-day red envelope rain event, further enhancing user engagement and the festive atmosphere [9].