环球家居周报：2025年家具类投诉3.8万件，首个《适老家具设计指南》国家标准实施，慕思新代言人……

Group 1: Policy and Market Support - The 2026 Central Document emphasizes support for rural consumption, particularly in smart home appliances and green building materials, aiming to modernize rural living and improve the environment [1] - Nine departments, including the Ministry of Commerce, issued a plan to encourage the exchange of old for new during the Spring Festival, increasing subsidies and supporting offline retail [2] Group 2: Consumer Complaints and Standards - In 2025, furniture-related complaints reached 37,985, marking a slight decrease of 0.04% year-on-year, amidst rising market issues due to deceptive practices by some merchants [3] - The first national standard for elderly furniture design was implemented, focusing on safety and usability for older adults [5] Group 3: Industry Performance and Data - Zhejiang's furniture industry reported an annual output value of 114.1 billion yuan in 2025, with a decline in overall production but a slight increase in wooden furniture output [6] - Guangdong's sales from the old-for-new program reached 264.2 billion yuan in 2025, accounting for 10% of the national total [6] Group 4: Brand and Market Developments - The "Foshan Furniture" collective trademark was launched to enhance brand recognition and quality standards in the furniture industry [7] - The establishment of a Paris office by the Nankang Furniture Association marks a strategic move to expand into the European market [8] - IKEA opened its first store in Dongguan, focusing on community engagement and offering over 3,000 products [13] Group 5: Corporate Actions and Changes - The announcement of Yi Yang Qian Xi as the global brand ambassador for DeRUCCI aims to enhance brand visibility and appeal to younger consumers [11] - A control change at True Love Home has been confirmed, with a significant share transfer to Guangzhou Tanji Yuanzheng Technology, potentially leading to new strategic directions [15]