Huan Qiu Wang·2026-02-09 06:23Core Insights - The Milan-Cortina Winter Olympics officially opened on February 6, with the International Olympic Committee (IOC) emphasizing the importance of AI technology in shaping the future of the Olympics, highlighting Alibaba as a key partner in this transformation [1][3] Group 1: Partnership and Collaboration - IOC President Kirsty Coventry expressed excitement about the collaboration with Alibaba, describing it as a significant source of friendship and inspiration [3] - Alibaba's Chairman, Daniel Zhang, noted the evolution of their partnership from "Cloud Olympics" to "Smart Olympics," indicating a shift in focus as their collaboration deepens [5] Group 2: Technological Innovations - The "Milan Alibaba Pavilion" features a transparent crystal ball and an ice crystal dome, providing an immersive AI digital shopping experience for visitors during the Winter Olympics and Paralympics [5] - Visitors can engage in an AI digital shopping journey with the help of an AI assistant, which offers personalized clothing, makeup, and fragrance recommendations based on individual style and preferences [6] Group 3: AI Integration in Operations - The IOC announced the creation of the first official Olympic large model based on Alibaba's Qianwen, aiming to make the Milan-Cortina Winter Olympics the most intelligent event in Olympic history through enhanced operations and deeper engagement [9] - An AI assistant for National Olympic Committees has been launched, utilizing Qianwen's multilingual capabilities to provide precise answers to various inquiries, significantly improving coordination efficiency among global delegations [9] Group 4: Broadcasting and Digital Transformation - Alibaba Cloud supports the majority of global Olympic broadcast content distribution, with AI-enhanced broadcasting technologies deployed in ten core competition venues for the Milan Winter Olympics [9] - The introduction of "360° real-time replay technology" and new "time-space slicing" effects will enhance the viewing experience for global audiences [9][10] - Alibaba has been a global Olympic partner since 2017, progressively advancing the digital transformation of the Olympics from the Tokyo 2020 Games to the upcoming Paris 2024 Games [10]