新闻有观点·行业洞察丨佛山里水蝴蝶兰，如何点燃“鲜花经济”？

Core Insights - The butterfly orchid has become a top choice in the flower market during the Spring Festival, with the production scale in Lishui Town, Nanhai District, Foshan, Guangdong reaching 4,500 acres and an annual output exceeding 65 million plants, accounting for about one-third of the national market share [1][3]. Industry Overview - The flower economy is thriving, driven by changing consumer preferences, solid industry foundations, and cultural confidence. The annual output value of the flower industry in China exceeds 520 billion yuan, with nearly 220,000 seedling flower enterprises [7]. Consumer Trends - There is a polarization in consumer preferences between younger and older generations. Young consumers, especially women, prefer pastel or retro colors, while older consumers favor traditional bright colors. Online sales focus on smaller desktop flowers, while offline sales feature larger pot combinations [4][6]. Market Dynamics - The global annual production of butterfly orchid seedlings is approximately 350 to 380 million, with mainland China producing about 250 million, showing a growing market share. However, high-end varieties still rely on imports due to insufficient brand development [9]. Competitive Advantages - Butterfly orchids have advantages such as good symbolism, long flowering periods, simple maintenance, and a wide price range. Although other flower varieties are gaining attention, butterfly orchids are expected to remain irreplaceable in the next 5 to 10 years [10]. Future Outlook - The flower consumption trend is shifting towards daily use rather than being limited to festivals. The industry is expected to become more personalized, branded, and internationalized, with online channels evolving from transactional to educational roles [10].