壹网壹创(300792)：预计收购北京联世100%股权 融合共创发力AI

Core Viewpoint - The company plans to acquire 100% equity of Beijing Lianshi Legend Network Technology through a share issuance and cash payment, aiming to enhance its e-commerce service capabilities and advertising expertise in the AI-driven marketing sector [1][2]. Group 1: Company Overview - Yiwang Yichuang, established in 2012 in Hangzhou, specializes in comprehensive e-commerce services and accelerating new consumer brands, providing full-chain e-commerce operation services [1]. - The company has a strong track record, having helped brands like Pechoin achieve significant sales milestones, including three consecutive Tmall Double 11 beauty category championships from 2015 to 2017 [1]. - Yiwang Yichuang has been recognized as a Tmall Six-Star Service Provider since 2019, maintaining its status to date [1]. Group 2: Financial Performance - For the fiscal year 2025, the company expects a net profit attributable to shareholders of between 92.03 million and 120 million yuan, representing a year-on-year growth of 21.10% to 57.32% [1]. - The expected net profit after deducting non-recurring items is projected to be between 101 million and 131 million yuan, with a year-on-year increase of 30.35% to 69.32% [1]. Group 3: Acquisition Details - The target company, Beijing Lianshi, is a leading AI algorithm-based intelligent marketing service provider, offering digital marketing solutions that encompass strategy formulation, content production, precise placement, and effect attribution [1][2]. - The acquisition is expected to enhance Yiwang Yichuang's advertising service capabilities within its e-commerce operations, allowing for resource sharing and collaboration in technology development [2]. Group 4: Strategic Initiatives - The company is adapting to the evolving e-commerce search industry by strategically positioning itself in the GEO (Generative Engine Optimization) space, which is seen as a significant industry evolution supported by AI technology [3]. - Yiwang Yichuang aims to leverage its extensive experience in Alibaba's e-commerce services and its collaboration in AI strategies to gain a competitive edge in GEO content optimization and multi-platform operations [3]. Group 5: Market Position - Yiwang Yichuang is recognized as a prominent e-commerce operation service provider in China, maintaining its position among Tmall's Six-Star Service Providers, with partnerships spanning various sectors including beauty, personal care, and health products [4]. - The company plans to utilize its accumulated operational and sales data over the past decade to enhance efficiency and reduce costs, while deepening its collaboration with Alibaba's AI strategy [4].