春运首周海南离岛免税热度持续升高

Core Insights - The Hainan duty-free market is experiencing a surge in activity as the Spring Festival approaches, with a reported duty-free shopping amount of 11.06 billion yuan and 191,900 shoppers during the first week of the Spring Festival travel period [1] - The increase in consumer activity is attributed to a shift in travel trends, with more tourists choosing Hainan as a family reunion destination, leading to a rise in both foot traffic and spending [1] - Duty-free stores are capitalizing on this opportunity by offering promotions and expanding their product offerings to include festive items, which has resulted in higher-than-expected consumer engagement [1] Group 1 - During the first week of the Spring Festival travel period (February 2-8), the duty-free shopping amount reached 11.06 billion yuan, with a 6.3% increase in shopping amount, 26% increase in the number of shoppers, and 9.4% increase in the number of items purchased compared to the previous period [1] - The first Spring Festival after the full closure of Hainan Free Trade Port has seen a new consumer trend where returning home has shifted to traveling, enhancing the festive atmosphere in Hainan [1] - Duty-free stores are implementing various promotional strategies, including gift offerings and special product lines for the New Year, to attract more customers during this peak shopping season [1] Group 2 - Local residents are increasingly utilizing the "immediate purchase and pick-up" method for buying New Year goods, indicating a growing trend among island residents in duty-free shopping [2] - Starting from November 1, 2025, Hainan residents will be able to purchase duty-free goods without limit on the number of times they can use the "immediate purchase and pick-up" method, further enhancing their shopping experience [4] - The Hainan customs authority is optimizing regulatory services to ensure smooth supply of popular duty-free products during the Spring Festival, improving logistics efficiency and enhancing the shopping experience for travelers [5]