千品热销、购销两旺，齐鲁农超新春年货会撬动春节消费新热潮

Core Insights - The 2026 Qilu Agricultural Supermarket Spring Festival Commodity Fair successfully attracted a large number of visitors and achieved strong sales, reflecting the vitality of the agricultural product consumption market in Shandong province [1][2][7] Group 1: Sales Performance - The fair showcased over a thousand specialty products from 16 cities, with significant sales in dairy products, ready-to-eat foods, and gift boxes, indicating a shift towards quality consumption [1][2] - Health-oriented products such as honey, organic grains, and fresh fruits gained popularity, with notable sales figures including over 5,000 pounds of apples sold from Yantai and 1,000 pounds of pears from Zibo [2][6] - The event served as a platform for not only sales but also for establishing long-term partnerships between exhibitors and buyers, enhancing the agricultural supply chain [2][8] Group 2: Consumer Engagement - The fair implemented various consumer-friendly initiatives, including substantial discounts and promotional activities, which effectively lowered the cost of purchases and stimulated consumer spending [3][4] - Special gifts and rewards were offered to consumers, such as shopping incentives for purchases over certain amounts, enhancing the overall shopping experience [4][5] Group 3: Policy Support - The success of the fair was supported by national and local policies aimed at boosting domestic demand and promoting agricultural product consumption, providing a framework for the event [5][6] - Recent government initiatives have focused on enhancing rural consumption and supporting e-commerce platforms, which align with the fair's objectives [5][6] Group 4: Innovative Model - The fair adopted a unique model combining government guidance, enterprise hosting, media support, and e-commerce empowerment, which facilitated effective resource integration and improved operational efficiency [7][8] - This model not only enhanced the visibility of local agricultural products but also helped in establishing long-term business relationships, contributing to the overall growth of the agricultural sector [7][8]