老字号不倚“老” 新力量为餐饮注入“新”形态

Core Insights - The traditional catering industry in Beijing's Dongcheng District is focusing on innovation and modernization to attract younger consumers while preserving traditional flavors [1][2] - The "Master Return Plan" was launched, recognizing 34 retired masters from "old brands" to promote skill transfer and innovation in the culinary field [1] - The establishment of the Beijing Peixin Vocational Skills Training School aims to cultivate successors in the culinary industry [1] Group 1 - The event "Shou Shan Dongcheng Xiang Ju Wei Lai" marks the start of the revitalization of the catering industry in Dongcheng, aligning with policies for consumption upgrade and cultural tourism integration [1] - The "Dongcheng Old Store" recognition implementation plan was released, setting standards for quality stores based on compliance, craftsmanship, and social contribution [1] - The involvement of social influencers and food culture ambassadors is seen as a way to promote the unique charm of Beijing's culinary heritage and modern fusion cuisine [2] Group 2 - The collaboration between the Dongcheng Culinary Service Association and the Dongcheng New Alliance aims to bridge communication and integrate innovative thinking with culinary experience [2] - The emphasis is on not relying solely on the legacy of "old brands" but incorporating new ideas and energy to explore sustainable renewal in the catering sector [2] - The event highlights the importance of maintaining authenticity while innovating, as stated by various industry leaders and influencers [2]