(新春走基层)非洲“90后”女主播的中国乡村“直播间”
Zhong Guo Xin Wen Wang·2026-02-09 07:12

Core Viewpoint - The article highlights the journey of Hannah, a young African woman who became a rural live-streaming host in China, showcasing local agricultural products and contributing to rural revitalization efforts [1]. Group 1: Background and Personal Journey - Hannah, born in Ethiopia in 1992, married Feng Zheng, a businessman involved in China-Africa trade, and moved to Xixia County, Henan Province, China [2]. - Initially faced challenges such as language barriers and cultural differences, but with support from family and villagers, she adapted by learning Chinese and engaging in local agricultural practices [3]. Group 2: Business Transformation and Impact - Influenced by the rural live-streaming trend, Hannah transitioned to becoming an agricultural product live-streaming host, focusing on local specialties like Xixia red heart kiwifruit, mushrooms, and honey [5]. - In 2025, her established direct sales channel connecting farmers, hosts, and consumers achieved sales of nearly 700,000 RMB, helping local farmers sell their products beyond the mountains [5]. Group 3: Community Engagement and Future Plans - Hannah's mindset evolved from sharing daily life to taking on the responsibility of promoting local agricultural products, resulting in high customer repurchase rates and stable reputation [6]. - Government support in areas such as planting techniques, logistics, and e-commerce training has strengthened her efforts in assisting farmers, with plans to build storage facilities to extend the sales cycle of agricultural products [6].

(新春走基层)非洲“90后”女主播的中国乡村“直播间” - Reportify