冬奥点燃“冰雪经济” 体育用品热销海外

Group 1: Industry Overview - The "ice and snow economy" is gaining momentum, with Zhejiang's sports goods exports expected to reach 35.7 billion yuan in 2025, a year-on-year increase of 11.4% [1] - The upcoming 2026 Milan-Cortina Winter Olympics is driving demand for winter sports equipment, leading to increased exports of various sports products from Zhejiang [1] Group 2: Company Highlights - Zhejiang Yuanjing Sports Goods Co., Ltd. is focusing on the production of ski goggles, ski boards, and sports helmets, with exports of ski goggles projected to reach 69 million yuan in 2025, a growth of 41.1% [1] - The company anticipates a 61.8% year-on-year increase in ski goggles orders and a 14% increase in ski helmet orders for 2026 due to the Winter Olympics [1] - Zhejiang Yiwei Intelligent Technology Co., Ltd. has developed China's first electric surfboard that meets international competition standards, with exports expected to grow over 70% by 2025 [2] - Zhejiang Jin Nais Sports Goods Co., Ltd. is experiencing significant growth in exports, with orders to Italy increasing by nearly 40% in value for 2025 [3] Group 3: Government Support - The Hangzhou Customs, through the Taizhou Customs, is providing comprehensive support to enterprises by implementing tailored assistance programs and facilitating international market expansion [2][3] - The customs authority is promoting policy measures such as early declaration and personalized support to enhance product quality control and innovation capabilities among companies [2][3] - Future efforts will focus on further implementing customs facilitation measures and strengthening intellectual property protection to support the innovative development of enterprises [3]